Whether you are writing a headline, working on an opening for a blog post, or writing a one-liner for an advertising campaign for a client, being able to write a sentence that isn’t just average but is remarkable is vital.
You must engage the reader’s emotion, appeal to her logic, make a promise and paint a mental picture. That’s a pretty tall order, but the 25 rules in this article will help you achieve crazy good sentences.
Article by +Lori Soard