That's more than 8,400% difference in engagement rate.
The main difference between the two: Post format.
On your next Google+ post:
– Use tall, descriptive images.
– Start your post with a catchy title and write meaty content.
– Make sure your audience is interested with the content you are sharing.
More reading: http://www.learnblogging.today/2014/google-plus-tips/
Credit – I also studied and featured several bloggers Google+ profile in the post –