Good Reads on Facebook Data “Leak” and “Hacks”

First of all Facebook is not hacked.

Nor there’s a data leaked.

The whole huh-ha about Cambridge Analytica, FB users’ privacy crisis, and Mark Zuckerberg’s testimony to Congress on main stream media is entertaining. Watching Mark’s responses to some of the questions remind me (a lot) of the movie “The Social Network”.

Many of these questions and writings are focusing on the shallows or issues that don’t matter.

When you are ready to dive deeper, I suggest reading:

Shareaholic Traffic Report (2017)

Recent Shareaholic traffic report indicates that web traffic pattern is shifting from social to search in 2017. Pinterest, Google, and Instagram came out as the big winners as Facebook share of visits dropped ~8% in 2017. Social network, in a whole, is no longer the biggest traffic driver for the 250,000+ sites (this blog included) using Shareaholic app. Instead, search is.

Search finally had a comeback year and overtook Social as the top traffic driver within our network.

Search surpassed social media networks as the biggest traffic driver in 2017.
Facebook visits dropped a massive 12.7% between the second half of 2016 and the second half of 2017.

LinkedIn Profile Hacks

Something in my to-do/wish list: A perfect LinkedIn profile.

Some quick takeaways

  • Write catchy headlines on your job position.
  • Include industry you work in.
  • Publish/syndicate posts on LinkedIn (BTW LinkedIn is a steady traffic source to WHSR)
  • Go into details (use rich medias!) on past job history.
  • Reorder skills and place important ones on top.
  • Volunteer experience matters – 42% hiring managers view volunteer experience as formal work experience.

The 10 Tips to Perfect LinkedIn Profile

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Source: Link Humans.

How Does The Facebook News Feed Work?

From Adam Mosseri’s 2016 F8 Presentation (Head of Product for News Feed).

Key takeaway, quoting +Glenn Gabe notes – "Facebook then predicts if a user will take these actions based on a number of factors. The top signals include who posted the update, the amount of interactions on a post (i.e. likes and comments), the type of content (photos, video, etc.), and your previous actions with that entity on Facebook (your friend or publisher you follow). For example, how much has a user engaged with that person or publisher?"

Must read (and watch) for Facebook marketers.

#f82016 #facebook

Reshared post from +Glenn Gabe

In case you missed my latest post -> How Does Facebook's News Feed Work? FB's Head of News Feed Breaks It Down

How Does The Facebook News Feed Work? – Notes From Adam Mosseri’s 2016 F8 Presentation (Head of Product for News Feed)

F8 2016

In brief –

  1. Messenger gets chatbots
  2. Livestream API opens for developers
  3. Facebook is launching its first Internet-beaming satellite
  4. 360-degree camera / flying saucer
  5. Account Kit: Sign in to apps without passwords
  6. A ‘Save to Facebook’ button
  7. A button for sharing quotes

… and more.

I think the “Save to Facebook” button is going to cause some problems to Evernote.

#facebook #f82016

Everything Facebook announced at F8 2016
This week Facebook unveiled the future of Messenger, live video, chatbots, artificial intelligence, and Internet-beaming satellites at its annual F8 conference in San Francisco.

In brief…

1. Messenger gets chatbots
2. Livestream API opens for developers
3. Facebook is launching its first Internet-beaming satellite
4. 360-degree camera / flying saucer
5. Account Kit: Sign in to apps without passwords
6. A ‘Save to Facebook’ button
7. A button for sharing quotes

… and more.

#facebook #f82016

Everything Facebook announced at F8 2016
This week Facebook unveiled the future of Messenger, live video, chatbots, artificial intelligence, and Internet-beaming satellites at its annual F8 conference in San Francisco.

3 Ways to Use Visual Marketing to Boost Your Holiday Facebook Campaign

Reshared post from +Rebekah Radice

3 Ways to Use Visual Marketing to Boost Your Holiday Facebook Campaign

Worried that you waited too long to launch your holiday Facebook campaign?

I have some great news — you haven't!

There is still time to leverage Facebook to increase your sales this season, but the time to get started is TODAY!

Experts say almost half of all holiday shopping this year (window shopping and buying) will be done online!

This means you have a huge opportunity to increase your revenue through Facebook over the holidays.

One of the most powerful ways to get noticed online this season is to use stunning holiday visuals in your Facebook campaign to drive additional sales.

In this infographic, we’ll show you 11 epic (and very festive) ways to get visual with your holiday Facebook campaign! http://rebekahr.com/1ShNGVg

Here's 3 to get you started…

#socialmedia #marketing #holidays #socialmediamarketing