Step-by-step guide on tracking and optimizing Google Adwords campaign

A good read for every Adwords newbies.

Reshared post from +Crazy Egg

Advice for the Lone Marketer Who’s Never Touched Google Adwords Before
This experience got me thinking about all you business owners and marketers out there jumping into paid advertising. Unless you’re already some sort of PPC wizard — you’re about to experience a few new problems.

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