Tag: facebookmarketing

Quiz time

Which of the following pictures gets the most clicks in my recent Facebook ad test? 

Was it –
A. An asian girl looking slightly above towards audience, or
B. A picture of SOHO work space that (might) intrigue viewers' emotion, or
C. A picture of an exotic animal that look into viewers' direction?

…

…… 

…… ……

So did you spend time to think about it?

The answer is A.An asian girl looking slightly above towards audience.

Not a big surprise though – as studies have shown again and again that photos of people (females, especially) draw most attention on Facebook (and most other social media platforms).

What amazed me is the huge difference (in results) between picture A with the other two. In one recent ad setI ran on Facebook, picture A were better in term of engagement/impression (by 135%+ vs the loser – picture B),  CTR (by 120%), and costs (by ~200%). 

Moral of the story – Testing your ads with photos of people (you might also want to try out different combination – female vs male vs male and female) always. 

#socialmedia   #facebook   #abtesting   #facebookmarketing   #facebookads  

The ultimate 2014 SMM guide for all bloggers and SMM managers

Epic SMM tips written by +Luana Spinetti – featuring pro tips from +Pauline Cabrera +Kristoffer Howes +Irfan Ahmad +Devesh Sharma – covering the basic marketing tips for the big 7 (Twitter, Google+, Facebook, Pinterest, LinkedIn, Slideshare, and YouTube) as well as some smaller networks including Xing, MosaicHub, E Factor, and the red hot Ello.co. 

Key takeaways

– Social Media Marketing is really Relationship Marketing.
– SMM is not about numbers— it’s about people. Numbers are a consequence of a warm approach to marketing that puts the user (a person!) first.
– There are endless social platforms out there. Focus on one platform, master it and then move to next platform.

Grab a cup of coffee, read this now: http://www.webhostingsecretrevealed.net/blog/socialmedia-marketing/social-media-marketing-basics-the-2014-starter-guide-for-smm-managers/?utm_source=googleplus&utm_medium=socialmedia&utm_campaign=bigsmm

Image credit – Chris Lott  https://www.flickr.com/photos/42769910@N00/6847365223/

#googleplustips   #twittermarketing   #socialmediamarketing   #facebookmarketing   #linkedintips  

Fact: Facebook is not dead, yet

Setting up a Facebook fan page is easy, but building followers and engaging with them is a different story. Want to know how to have them flipping over your product and services? See how these 10 types of Facebook content can drive engagement.

While your online marketing skills, English proficiency—correct grammar, punctuations, and spelling—and literary wit are logically requisites in creating actionable and interesting posts, the ‘recipe’ to drive engagement with compelling content include the following:

– Must have CTA (call-to-action)
– Apply copywriting techniques
– Rich, yet optimized photos and designs
– Realistically social and relational 
– And so on. 

Read the post from +Daniele Virgillito to learn more. 

#socialmediamarketing   #facebookmarketing  

10 Types of Facebook Content To Drive Engagement
Setting up a Facebook fan page is easy, but building followers and engaging with them is a different story. Want to know how to have them flipping over your | WHSR