How long can we survive Google domination?

If you wish to know how hard it is to please the almighty Google today, this is a good read.

In the name of “better user experience”, Google has been constantly exploiting small online businesses and pushing content publishers away.

Image credit: Dr. Peter J. Meyers

Knowledge graph. Live results. Snippet answers. Local Google results. Featured videos. Flight schedules.

Every new features being introduced in Google Search draws more internal links back to Google’s assets.

Good content, built with sweat and blood, by smaller publishers are being scrapped by force.

Many of us are creating more (and better) content to temporary solve the issue. But in the long run, there’s no escape from this downward spiral to 0% margin.

It takes good talent and lots of money to create good content.

Yes Google doesn’t owe us a living.

But quoting Dr. Peter J. Meyers  –

…the time has come for Google to stop and think about the pact that built their nearly hundred-billion-dollar ad empire.

After all – what’s there to search after all independent publishers are driven out of business?

An awesome article by +Danny Sullivan on how one part of the modern search engine…

An awesome article by +Danny Sullivan on how one part of the modern search engine works. Absolutely overwhelmed by its complexity – The moment we click "Search", magic happens.

What is RankBrain

RankBrain is Google’s name for a machine-learning artificial intelligence system that’s used to help process its search results, as was reported by Bloomberg and also confirmed to us by Google.

#seo   #google   #rankbrain   #searchengineoptimization   #searchengineland  

FAQ: All About The New Google RankBrain Algorithm
Google’s using a machine learning technology called RankBrain to help deliver its search results. Here’s what’s we know about it so far.

Very good interview – This hits me real hard. Read it twice, at least. 

Some key takeaways – 

"Their point was that the industry overvalues experience, and undervalues strategic and tactical flexibility."

"Great products happen when people build a product for themselves."

"I know that if I have a product that works, I can hire a marketing and sales and distribution team, and I can do it in a week."

"At Novell, we had what I called “glue” people. They sit at the boundaries, and help everyone work together. I tried to get rid of them because you don’t “need” them…" 

"She [Marissa Mayer] maintained a Top 100 list with 300 things on it, and would try to get these things to talk with each other."

#google   #management   #startups   #growthhacks   #business

CS183C Session 8: Eric Schmidt — CS183C: Blitzscaling Class Collection
For today’s class session, Reid Hoffman interviewed our special guest, Eric Schmidt, the chairman of Alphabet (and forme…

You should promote your website as if Google Search never exist

And here's how… 

#google   #webmarketing   #search   #socialmedia   #wordofmouth   #inboundmarketing  

How to Grow Your Business Without Google Search
Can’t keep up with Google Search updates? You’re not alone. Here are 5 ways to grow your online presence without relying on Google Search.

Besides the mystery change in search algo, it seems that Google is also experimenting…

Besides the mystery change in search algo, it seems that Google is also experimenting with rich snippets display. Some searchers are seeing green stars instead of yellow (see image below).

Anyone seeing the same thing? 

Image credit – Andem from WW 

#google   #seo   #richsnippets  

The Google we knew 5-10 years ago is very different than what it is today

And it's gonna climb greater height in near future. In Sergey Bin's word – Google should answer the question before you even asking it. If you'd like to find out more – this series on Medium is a must read.

#google #searchengine

Google’s Secret Study To Find Out Our Needs
To improve search, ask people what they don’t ask for themselves

Because we can now reach out to theoretically unlimited people at the same time,…

Because we can now reach out to theoretically unlimited people at the same time, a small good idea with the right execution could changed your life forever. Google has officially announced that HTTPS will be used as a ranking factor for some global queries. This means there will be extra millions, if not billions, to be made per year online.

Question is: Who? The cake is there – are you good/smart/quick enough to grab a piece? 

On a second note – it'd be interesting to calculate the extra power we would consume (and CO2 released!) when there's a major movement towards HTTPS. 

#google #https

HTTPS as a ranking signal

Today I Learn: Size of Google Search

– 16% to 20% of queries that get asked every day have never been asked before. 
– Every query has to travel on average 1,500 miles to a data center and back to return the answer to the user. 
– A single Google query uses 1,000 computers in 0.2 seconds to retrieve an answer. 

For the curious ones, more stats and readings here –

#google   #googlesearch