One, Read the post. Every single experiment listed in the post worth more than a ton of gold.
Two, As CTR affects your rankings at Google, here's one thing you can do to improve your site SEO instantly –
1 – Go to Google Search Consolve (previously G Webmaster Tools)
2 – Go Search Traffic > Search Analytics > Generate a list of 100 queries with CTR & Position data
3 – Export the data, open the file in Excel
4 – Compare each page's CTR with the average value of your top 100 queries
5 – Look at pages with low CTR and fine tune onpage factors (such as title tag and description)
6 – Win! :)
Have fun!
16 SEO Experiments And Their (Surprising) Results
What you thought to be true about SEO is about to change. The most surprising scientifically backed SEO experiments and how to take advantage of them.