For those who'd like to learn more – here's one article you should not miss.
Reshared post from +Pauline Cabrera
Case Study: Successful Call to Actions and What You Can Learn for Your Own Site by
Do you want to improve your conversion rate? Do something with your calls to action (CTA). OPTIMIZE!
Grab your visitor's attention and encourage them to take action with effective calls to action.
Here's a case study of successful CTAs (plus awesome tips) and learn how you can apply on your own site: http://www.webhostingsecretrevealed.net/blog/web-design/a-case-study-of-successful-call-to-actions-and-what-you-can-learn-for-your-own-site/?utm_source=googleplus&utm_medium=post&utm_campaign=twelveskip