Why are generic domains so expensive?

* Post updated on April 2020.

Another year and another list of the top selling domain names, showing once again why certain domain names are much more pricey (pricier?) than others. If you haven’t been keeping up with the domain name game, let me give you a little spoiler:

All the of the best selling domain names are all single-word, generic domain names.

Now, for most of you, that might not come as a surprise. But, I’m pretty sure there’s someone out there who’s thinking of buying their first domain name and are tempted to be as outlandish as possible.

Well, if you take a look at both 2018 and 2019 Top 100 Domain Names Sales (see table below), the big money is always going to be with simple, single-word domain names.

Single-word domain names like fund.com or toys.com were some of the biggest sales of all-times. The trend continued in 2018 with domain names such as ice.com and super.com at $3.5 million and $1.2 million respectively.

2019 Top 10 Domain Name Sales

DomainSold ForDate
Voice.com$30,000,000Jun 2019
California.com$3,000,000Jan 2019
EKO.com$1,500,000Oct 2019
TM.com$1,250,000Nov 2019
RX.com$1,000,000Jul 2019
OL.com$900,000Mar 2019
Links.com$798,000Jun 2019
Mastermind.com$600,000Dec 2019
Medidata.com$600,000May 2019
Carrot.com$565,000Oct 2019

2018 Top 10 Domain Names Sales

Domain Sold For Date
Ice.com$3,500,000Jul 2018
Super.com$1,200,000Mar 2018
Great.com$900,000Mar 2018
Files.com$750,000 Dec 2018
Liquid.com$750,000 Mar 2018
MK.com$700,000 Nov 2018
Christian.com$600,000 Aug 2018
Inception.com$550,000 Jul 2018
Online.casino$510,000 Jun 2018
FO.com$510,000Mar 2018

Again, this shouldn’t come as a big surprise as brands with single word names tend to be more popular (and sells better) than those with complicated names. Why? Because it’s just easier to remember and to market – which in turn bring extra value to businesses.

Businesses named over generic words

Just at the top of my head, here’s a list of some of the most popular single-word brand names: Apple, Windows, Grab, Ever, Business, Startups, Hunt, and Blogger.

I can go on and on, but I think you get the picture.

Bottom line, single-word domain names or brands will continue to grow in value over the years. I mean, just take a look at Facebook when Mark Zuckerberg decided to drop the “The”.

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