Reshared post from +Jerry Low
Last month I had a site audit at WebHostingSecretRevealed.net and did more than 30 minor UX tweak on my homepage – a little small text here below the button and some small changes on the clickable text. So far I am seeing good results – visitors are staying a little longer, read more pages, and clicking more to the pages that I want them to be.
When designing a website (or a marketing campaign), we often overlooked minor details such as button labels and link title text. However, these small things matter, a lot. Don't be lazy. Do not assume. The devils are in the details.
Here's a good read (by John Zeratsky from Google Ventures) for those who want to create great interface.
From Google Ventures: 5 Rules For Writing Great Interface Copy
John Zeratsky gives pointers on the importance of crafting those little bits of text in the UI design of software products.