Reshared post from +Jerry Low
Last month I had a site audit at WebHostingSecretRevealed.net and did more than 30 minor UX tweak on my homepage – a little small text here below the button and some small changes on the clickable text. So far I am seeing good results – visitors are staying a little longer, read more pages, and clicking more to the pages that I want them to be.
When designing a website (or a marketing campaign), we often overlooked minor details such as button labels and link title text. However, these small things matter, a lot. Don't be lazy. Do not assume. The devils are in the details.
Here's a good read (by John Zeratsky from Google Ventures) for those who want to create great interface.
From Google Ventures: 5 Rules For Writing Great Interface Copy
John Zeratsky gives pointers on the importance of crafting those little bits of text in the UI design of software products.
One thought on “Writing is part of web design and development process”
+Michel Morelli and +Adam Koo – thanks! ;)